As leaders in the Financial Wellbeing space, our team consistently produced industry-defining content and played a pivotal role in shaping the agenda across the sector.

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To amplify this work, Wagestream regularly convened conversations with influential voices through events and thought-leadership sessions. We wanted to bring this content to life in a more accessible, valuable format for employer, particularly prospective buyers such as HR and People leaders.

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The Financial Wellbeing Forum (FWF) became that hub: a dedicated platform for the latest insights, research, and perspectives driving the future of financial wellbeing.

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As Creative Director, I partnered closely with digital marketers, copywriters, and developers to bring the experience to life across desktop and mobile. I established a distinct visual identity for the sub-brand and designed a flexible, modular system within Wordpress. Creating a dynamic framework that enables the team to easily build, evolve, and expand the site over time.