Cash Crackers

A Wagestream Hero campaign, centred around actionable tips and tools to help employees crack the code to financial wellbeing as we enter the festive season.

Aimed to grow financial confidence: content around to promote a jargon-buster webinar on insurance to practical money lifehacks from our users, all while putting the spotlight on Wagestream features. 

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• Wagestream channels: B2C emails, insurance webinar, B2C social, and Linkedin

• Employer channels: Intranel assets, digital screens, blog posts

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Campaign goals: App adoption, feature adoption and unlocking email permissions