As AI becomes part of everyday behaviour, our members increasingly expect financial tools that are simpler, faster, and genuinely intuitive. That insight became the foundation for Coach.

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Coach gives members the ability to ask any financial question and receive personalised, data-driven guidance, helping them make more informed decisions and improve their overall financial wellbeing. 

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To launch the product, I led the creation of an energetic campaign designed to demonstrate Coach’s intelligence and relevance. Our goal was to drive app engagement while reinforcing Wagestream’s mission: giving every member access to fairer financial services and to feel more in control of their money.

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Worked with Copywriter, Digital Marketer and Product Managers.